SmartFilterType

Enum

CUSTOM

This is for system use only

ALL_ACTIVE_SUBSCRIBERS

All subscribers with Status = Active

ENGAGED_LAST7_DAYS

Subscribers who engaged (opened/clicked) in the last 7 days

NEW_SUBSCRIBERS

EngagementLifecycleStage = New (0-60 days since creation)

ACTIVE_LIFECYCLE

EngagementLifecycleStage = Active (engaged within last 30 days)

AT_RISK_LIFECYCLE

EngagementLifecycleStage = AtRisk (30-60 days no engagement)

DORMANT_CONTACTS

EngagementLifecycleStage = Dormant (60-90 days no engagement)

LOST_CONTACTS

EngagementLifecycleStage = Lost (90+ days no engagement)

REACTIVATED_CONTACTS

EngagementLifecycleStage = Reactivated (was dormant/lost, now engaging)

NEVER_ENGAGED_CONTACTS

EngagementLifecycleStage = NeverEngaged (no engagement activity recorded)

PRIORITY_SENDS

SendRecommendation = 3 (Hot engaged subscribers, priority to send)

STANDARD_SENDS

SendRecommendation = 2 (Warm subscribers, standard send targets)

CAUTION_SENDS

SendRecommendation = 1 (Cold but recoverable, send with caution)

DO_NOT_SEND

SendRecommendation = 0 (High risk, avoid sending to prevent list damage)

AT_RISK_OF_CHURN

ChurnRisk >= 70 (high probability of becoming permanently inactive)

UNSUBSCRIBE_RISK

UnsubscribeRisk >= 55 (high probability of unsubscribing)

HIGH_FATIGUE_RISK

ListFatigueScore >= 70 (showing signs of email fatigue)

VIP_ENGAGED

EngagementLevel = Hot AND Last5Opened > 4 (most valuable engaged subscribers)

RELIABLE_READS

EngagementLevel = Warm AND Last5Opened BETWEEN 2 AND 3 (consistent moderate engagement)

SPORADIC_ENGAGERS

EngagementTrendIndicator = Stable AND Last5Opened BETWEEN 1 AND 2 (intermittent engagement)

ZERO_ENGAGEMENT_LAST5

Last5Opened = 0 AND Last5Count >= 5 (completely disengaged from recent campaigns)

CONSISTENT_ENGAGERS

EngagementTrendIndicator = Stable AND EngagementLevel >= Warm (maintaining good engagement)

IMPROVING_ENGAGERS

EngagementTrendIndicator = Improving (engagement trending upward)

DECLINING_ENGAGERS

EngagementTrendIndicator = Declining (engagement trending downward)

HIGH_REENGAGEMENT_PRIORITY

ReengagementPriority >= 3 AND EngagementLifecycleStage IN (AtRisk, Dormant) (high-value reengagement targets)

NOT_SENT_LAST30_DAYS

DaysSinceLastSent > 30 (haven't received a campaign in over 30 days)