Magidoc

AudienceExecutiveSummary
Object

Executive summary of audience performance over a time period

Fields

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audienceId

ID !
Non-null

Audience identifier

bestCampaignImpact

Short

Impact score of best campaign

bestCampaignName

String

Name of best performing campaign

campaignsJson

String

Campaign performance list as JSON

campaignsSent

Int !
Non-null

Number of campaigns sent during period

currentAudienceSize

Int !
Non-null

Current audience size

currentEngagementScore

Byte !
Non-null

Current average engagement score (0-100)

dataAsOfUtc

DateTime !
Non-null

Timestamp when this data was last calculated

daysPeriod

Int !
Non-null

Time period in days (7, 30, or 90)

deliverabilityHealthScore

Byte !
Non-null

Deliverability health score (0-100)

deliverabilityScoreChange

Short !
Non-null

Change in deliverability health score from start of period

deliverabilityStatus

String !
Non-null

Deliverability status: Healthy, Monitor, Act Soon

engagedPercentage

Decimal !
Non-null

Percentage of contacts that are hot or warm

engagementLevel

String !
Non-null

Engagement level: Hot, Warm, Cold, Inactive

engagementScoreChange

Short !
Non-null

Change in engagement score from start of period

groupId

ID

Group identifier (null for entire audience)

growthCount

Int !
Non-null

Net growth in contacts during period

growthPercentage

Decimal !
Non-null

Growth percentage during period

healthStatus

String !
Non-null

Overall health status: Good, Fair, Poor

insights

[ExecutiveSummaryInsight !]!
Non-null

Key insights and recommendations for executive review

neverEngagedPercentage

Decimal !
Non-null

Percentage of contacts that have never engaged

sendCadence

String !
Non-null

Send cadence: Daily/Weekly, Bi-Weekly, Monthly, Quarterly

sendCadenceStatus

String !
Non-null

Send cadence status: No Sends Yet, Consistent, Regular, Irregular, Declining

totalNewSubscribers

Int !
Non-null

New subscribers added during period

totalUnsubscribes

Int !
Non-null

Unsubscribes during period

trendDataJson

String

Trend data with campaign markers as JSON

warningCount

Int !
Non-null

Number of active warnings

worstCampaignImpact

Short

Impact score of worst campaign

worstCampaignName

String

Name of worst performing campaign

Usages

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References

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  • Field executiveSummary from Query