AudienceEngagementAnalysis

Object

activeStageCount

Number of contacts in Active lifecycle stage (recently engaged)

activeStagePercentage

Percentage of contacts in Active lifecycle stage

atRiskStageCount

Number of contacts in At-Risk lifecycle stage (30-60 days inactive)

atRiskStagePercentage

Percentage of contacts in At-Risk lifecycle stage

avgEngagementScore

Average engagement score across all contacts (0-100)

avgLast5Clicks

Average number of clicks per contact across the last 5 campaigns (0-5)

avgLast5ClicksPct

Average click rate percentage across the last 5 campaigns (0-100%)

avgLast5Opens

Average number of opens per contact across the last 5 campaigns (0-5)

avgLast5OpensPct

Average open rate percentage across the last 5 campaigns (0-100%)

clickToOpenRate

Click-to-open rate percentage across the last 5 campaigns

clicks0Count

Number of contacts who clicked 0 of the last 5 campaigns

clicks0Pct

Percentage of contacts who clicked 0 of the last 5 campaigns

clicks1Count

Number of contacts who clicked 1 of the last 5 campaigns

clicks1Pct

Percentage of contacts who clicked 1 of the last 5 campaigns

clicks2Count

Number of contacts who clicked 2 of the last 5 campaigns

clicks2Pct

Percentage of contacts who clicked 2 of the last 5 campaigns

clicks3Count

Number of contacts who clicked 3 of the last 5 campaigns

clicks3Pct

Percentage of contacts who clicked 3 of the last 5 campaigns

clicks4Count

Number of contacts who clicked 4 of the last 5 campaigns

clicks4Pct

Percentage of contacts who clicked 4 of the last 5 campaigns

clicks5Count

Number of contacts who clicked all 5 of the last 5 campaigns

clicks5Pct

Percentage of contacts who clicked all 5 of the last 5 campaigns

cold30DayChange

Cold segment percentage point change over the last 30 days (positive = growth)

cold60DayChange

Cold segment percentage point change over the last 60 days (positive = growth)

cold90DayChange

Cold segment percentage point change over the last 90 days (positive = growth)

coldCount

Number of Cold contacts (engagement score 15-39)

coldPercentage

Percentage of Cold contacts in the total audience

coldToInactiveCount

Number of contacts that moved from Cold to Inactive in the last 30 days (becoming dormant)

coldToWarmCount

Number of contacts that moved from Cold to Warm in the last 30 days (recovering engagement)

consistentCount

Number of contacts with consistent engagement (stable Warm/Hot, 4+ campaigns)

consistentPct

Percentage of contacts with consistent engagement

contentMarketFit

Content-market fit assessment: Strong, Good, Moderate, or Weak

dataAsOfUtc

Timestamp when this data was last calculated

decliningCount

Number of contacts with declining engagement trend

decliningOnlyPct

Percentage of contacts showing declining engagement (for AI insight calculations)

decliningPct

Percentage of contacts with declining engagement trend

dormantStageCount

Number of contacts in Dormant lifecycle stage (60-90 days inactive)

dormantStagePercentage

Percentage of contacts in Dormant lifecycle stage

hot30DayChange

Hot segment percentage point change over the last 30 days (positive = growth)

hot60DayChange

Hot segment percentage point change over the last 60 days (positive = growth)

hot90DayChange

Hot segment percentage point change over the last 90 days (positive = growth)

hotCount

Number of Hot contacts (engagement score 70-100)

hotPercentage

Percentage of Hot contacts in the total audience

hotToColdCount

Number of contacts that moved from Hot to Cold in the last 30 days (significant engagement decline)

hotToWarmCount

Number of contacts that moved from Hot to Warm in the last 30 days (cooling engagement)

improvingCount

Number of contacts with improving engagement trend

improvingPct

Percentage of contacts with improving engagement trend

inactive30DayChange

Inactive segment percentage point change over the last 30 days (positive = growth, negative = improvement)

inactive60DayChange

Inactive segment percentage point change over the last 60 days (positive = growth, negative = improvement)

inactive90DayChange

Inactive segment percentage point change over the last 90 days (positive = growth, negative = improvement)

inactiveCount

Number of Inactive contacts (engagement score 0-14)

inactivePercentage

Percentage of Inactive contacts in the total audience

inactiveToColdCount

Number of contacts that moved from Inactive to Cold in the last 30 days (starting to re-engage)

insights

AI-generated insights about engagement patterns, trends, and opportunities

lostStageCount

Number of contacts in Lost lifecycle stage (90+ days inactive)

lostStagePercentage

Percentage of contacts in Lost lifecycle stage

needsAttentionCount

Number of contacts needing attention (Cold/Inactive with declining trends)

neverEngagedOpportunityCount

Number of never-engaged contacts with reengagement potential

neverEngagedStageCount

Number of contacts in NeverEngaged lifecycle stage (past onboarding, never opened/clicked)

neverEngagedStagePercentage

Percentage of contacts in NeverEngaged lifecycle stage

newStageCount

Number of contacts in New lifecycle stage (onboarding period, 0-60 days)

newStagePercentage

Percentage of contacts in New lifecycle stage

opens0Count

Number of contacts who opened 0 of the last 5 campaigns

opens0Pct

Percentage of contacts who opened 0 of the last 5 campaigns

opens1Count

Number of contacts who opened 1 of the last 5 campaigns

opens1Pct

Percentage of contacts who opened 1 of the last 5 campaigns

opens2Count

Number of contacts who opened 2 of the last 5 campaigns

opens2Pct

Percentage of contacts who opened 2 of the last 5 campaigns

opens3Count

Number of contacts who opened 3 of the last 5 campaigns

opens3Pct

Percentage of contacts who opened 3 of the last 5 campaigns

opens4Count

Number of contacts who opened 4 of the last 5 campaigns

opens4Pct

Percentage of contacts who opened 4 of the last 5 campaigns

opens5Count

Number of contacts who opened all 5 of the last 5 campaigns

opens5Pct

Percentage of contacts who opened all 5 of the last 5 campaigns

pendingScoringCount

Number of contacts pending initial engagement score calculation

pendingScoringPercentage

Percentage of contacts pending initial engagement score calculation

pendingScoringStageCount

Number of contacts pending lifecycle stage assignment (not yet scored)

pendingScoringStagePercentage

Percentage of contacts pending lifecycle stage assignment

positiveEngagementPct

Percentage of contacts showing positive engagement patterns (consistent + improving)

reactivatedStageCount

Number of contacts in Reactivated lifecycle stage (previously dormant/lost, now engaging)

reactivatedStagePercentage

Percentage of contacts in Reactivated lifecycle stage

reengagementOpportunityCount

Number of high-priority reengagement opportunities (At-Risk/Dormant with priority 3+)

reliableReadsCount

Number of reliable readers (Warm with 2-3 opens in last 5 campaigns)

segmentRecommendations

Recommended segments for targeted campaigns based on engagement analysis

sporadicCount

Number of contacts with sporadic engagement (inconsistent pattern)

sporadicPct

Percentage of contacts with sporadic engagement

totalContacts

Total number of active contacts in the audience

vIPEngagedCount

Number of VIP contacts (Hot with 4+ opens in last 5 campaigns)

warm30DayChange

Warm segment percentage point change over the last 30 days (positive = growth)

warm60DayChange

Warm segment percentage point change over the last 60 days (positive = growth)

warm90DayChange

Warm segment percentage point change over the last 90 days (positive = growth)

warmCount

Number of Warm contacts (engagement score 40-69)

warmPercentage

Percentage of Warm contacts in the total audience

warmToColdCount

Number of contacts that moved from Warm to Cold in the last 30 days (declining engagement)

warmToHotCount

Number of contacts that moved from Warm to Hot in the last 30 days (positive engagement uplift)