Magidoc

CampaignImpactItem
Object

Individual campaign impact metrics

Fields

#

behaviors

BehaviorInsights !
Non-null

Behavior insights

benchmarkComparison

BenchmarkComparison !
Non-null

Comparison against purpose-specific benchmarks

campaignId

String !
Non-null

Campaign identifier

campaignName

String !
Non-null

Campaign name

campaignSentUtc

DateTime !
Non-null

When the campaign was sent

clickRate

Decimal !
Non-null

Click rate percentage

impactScore

Int !
Non-null

Normalized impact score (-5 to 10) based on open rate performance, matching executive summary methodology

impactType

String !
Non-null

Impact classification: 'positive' (>=6), 'neutral' (0-5), 'negative' (<0)

includedEntireAudience

Boolean !
Non-null

Whether the entire audience was included

openRate

Decimal !
Non-null

Open rate percentage

performance

EngagementLevelPerformance !
Non-null

Performance metrics by engagement level

postSendAvgEngagementScore

Int !
Non-null

Average engagement score after campaign

preSendAvgEngagementScore

Int !
Non-null

Average engagement score before campaign

purposeType

PurposeType !
Non-null

Campaign purpose type: Newsletter, Promotion, Notice, or Reengagement

recipientCount

Int !
Non-null

Number of recipients

transitions

EngagementTransitions !
Non-null

Engagement level transitions

Usages

#

References

#

  • Field campaignImpact from Query