Magidoc

PurposeBenchmark
Object

Benchmark values for evaluating campaign performance by purpose type

Fields

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expectedClickRate

Decimal !
Non-null

Expected/average click rate for this purpose type

expectedOpenRate

Decimal !
Non-null

Expected/average open rate for this purpose type

goodClickRate

Decimal !
Non-null

Click rate percentage considered 'good' for this purpose type

goodImpact

Int !
Non-null

Impact score considered 'good' for this purpose type

goodOpenRate

Decimal !
Non-null

Open rate percentage considered 'good' for this purpose type

rationale

String !
Non-null

Explanation of why these benchmarks differ for this purpose type

Usages

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References

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