Magidoc

AudienceEngagementBreakdown
Object

Engagement breakdown showing current interest level and lifecycle stage distribution

Fields

#

activeStageCount

Non-null

Number of contacts in Active lifecycle stage

activeStagePercentage

Non-null

Percentage of contacts in Active lifecycle stage

atRiskStageCount

Non-null

Number of contacts in At-Risk lifecycle stage (30-60 days inactive)

atRiskStagePercentage

Non-null

Percentage of contacts in At-Risk lifecycle stage

coldCount

Non-null

Number of cold (low engagement) contacts

coldPercentage

Non-null

Percentage of cold contacts

dataAsOfUtc

Non-null

Timestamp when this data was calculated

dormantStageCount

Non-null

Number of contacts in Dormant lifecycle stage (60-90 days inactive)

dormantStagePercentage

Non-null

Percentage of contacts in Dormant lifecycle stage

groupId

Group identifier (null for entire list)

hotCount

Non-null

Number of hot (highly engaged) contacts

hotPercentage

Non-null

Percentage of hot contacts

inactiveCount

Non-null

Number of inactive contacts

inactivePercentage

Non-null

Percentage of inactive contacts

lostStageCount

Non-null

Number of contacts in Lost lifecycle stage (90+ days inactive)

lostStagePercentage

Non-null

Percentage of contacts in Lost lifecycle stage

neverEngagedStageCount

Non-null

Number of contacts in NeverEngaged lifecycle stage

neverEngagedStagePercentage

Non-null

Percentage of contacts in NeverEngaged lifecycle stage

newStageCount

Non-null

Number of contacts in New lifecycle stage (0-60 days)

newStagePercentage

Non-null

Percentage of contacts in New lifecycle stage

pendingScoringCount

Non-null

Number of contacts pending initial engagement score calculation

pendingScoringPercentage

Non-null

Percentage of contacts pending initial engagement score calculation

pendingScoringStageCount

Non-null

Number of contacts pending lifecycle stage assignment

pendingScoringStagePercentage

Non-null

Percentage of contacts pending lifecycle stage assignment

reactivatedStageCount

Non-null

Number of contacts in Reactivated lifecycle stage

reactivatedStagePercentage

Non-null

Percentage of contacts in Reactivated lifecycle stage

subscriberListId

Non-null

Subscriber list identifier

totalContacts

Non-null

Total number of active contacts included in breakdown

warmCount

Non-null

Number of warm (moderately engaged) contacts

warmPercentage

Non-null

Percentage of warm contacts

Usages

#

References

#

  • Field engagementBreakdown from Query