Magidoc

AudienceEngagementBreakdown
Object

Engagement breakdown showing current interest level and lifecycle stage distribution

Fields

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activeStageCount

Int !
Non-null

Number of contacts in Active lifecycle stage

activeStagePercentage

Decimal !
Non-null

Percentage of contacts in Active lifecycle stage

atRiskStageCount

Int !
Non-null

Number of contacts in At-Risk lifecycle stage (30-60 days inactive)

atRiskStagePercentage

Decimal !
Non-null

Percentage of contacts in At-Risk lifecycle stage

coldCount

Int !
Non-null

Number of cold (low engagement) contacts

coldPercentage

Decimal !
Non-null

Percentage of cold contacts

dataAsOfUtc

DateTime !
Non-null

Timestamp when this data was calculated

dormantStageCount

Int !
Non-null

Number of contacts in Dormant lifecycle stage (60-90 days inactive)

dormantStagePercentage

Decimal !
Non-null

Percentage of contacts in Dormant lifecycle stage

groupId

Long

Group identifier (null for entire list)

hotCount

Int !
Non-null

Number of hot (highly engaged) contacts

hotPercentage

Decimal !
Non-null

Percentage of hot contacts

inactiveCount

Int !
Non-null

Number of inactive contacts

inactivePercentage

Decimal !
Non-null

Percentage of inactive contacts

lostStageCount

Int !
Non-null

Number of contacts in Lost lifecycle stage (90+ days inactive)

lostStagePercentage

Decimal !
Non-null

Percentage of contacts in Lost lifecycle stage

neverEngagedStageCount

Int !
Non-null

Number of contacts in NeverEngaged lifecycle stage

neverEngagedStagePercentage

Decimal !
Non-null

Percentage of contacts in NeverEngaged lifecycle stage

newStageCount

Int !
Non-null

Number of contacts in New lifecycle stage (0-60 days)

newStagePercentage

Decimal !
Non-null

Percentage of contacts in New lifecycle stage

pendingScoringCount

Int !
Non-null

Number of contacts pending initial engagement score calculation

pendingScoringPercentage

Decimal !
Non-null

Percentage of contacts pending initial engagement score calculation

pendingScoringStageCount

Int !
Non-null

Number of contacts pending lifecycle stage assignment

pendingScoringStagePercentage

Decimal !
Non-null

Percentage of contacts pending lifecycle stage assignment

reactivatedStageCount

Int !
Non-null

Number of contacts in Reactivated lifecycle stage

reactivatedStagePercentage

Decimal !
Non-null

Percentage of contacts in Reactivated lifecycle stage

subscriberListId

Long !
Non-null

Subscriber list identifier

totalContacts

Int !
Non-null

Total number of active contacts included in breakdown

warmCount

Int !
Non-null

Number of warm (moderately engaged) contacts

warmPercentage

Decimal !
Non-null

Percentage of warm contacts

Usages

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References

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  • Field engagementBreakdown from Query