AudienceHealth

Object

activeContacts

Number of active (mailable) contacts

activeStageCount

Number of contacts in Active lifecycle stage

activeStagePercentage

Percentage of contacts in Active lifecycle stage

atRiskStageCount

Number of contacts in At-Risk lifecycle stage

atRiskStagePercentage

Percentage of contacts in At-Risk lifecycle stage

avgChurnRisk

Average churn risk across all contacts

avgEngagementScore

Current average engagement score

avgListFatigueScore

Average list fatigue score (0-100)

bestCampaignEngagementImpact

Best performing campaign engagement impact score

bestCampaignId

Best performing campaign ID from last 30 days

bestCampaignName

Best performing campaign name from last 30 days

bestCampaignSentUtc

Best performing campaign sent date

campaignsSentLast30Days

Number of campaigns sent in last 30 days

coldCount

Number of cold contacts (25-49)

coldPercentage

Percentage of cold contacts

contactGrowthCount30Day

Contact growth count over the last 30 days

contactGrowthPercentage30Day

Contact growth percentage over the last 30 days

currentNetGrowth

Current net growth (new - unsubscribed)

dataAsOfUtc

Timestamp when this data was last calculated

daysSinceLastCampaign

Days since last campaign was sent

decliningCount

Number of contacts with declining engagement trend

decliningPercentage

Percentage of contacts with declining engagement

deliverabilityAlertLevel

Deliverability alert severity: none, warning, critical

deliverabilityHealthScore

Deliverability health score (0-100)

deliverabilityRiskLevel

Deliverability risk level: 0=Healthy, 1=Warning, 2=Critical, 3=Crisis

deliverabilityScoreChange

Change in deliverability health score over the last 7 days

deliverabilityStatusText

Deliverability status text: Healthy, Monitor, Act Soon, Critical

dormantStageCount

Number of contacts in Dormant lifecycle stage

dormantStagePercentage

Percentage of contacts in Dormant lifecycle stage

engagedPercentage

Percentage of contacts that are hot or warm

engagementHealthLevel

Engagement health status: healthy, moderate, critical

engagementLevelText

Engagement level text: Hot, Warm, Cold, Inactive

engagementScoreChange

Change in average engagement score from previous week

fatigueRiskLevel

Fatigue risk level: 0=None, 1=Low, 2=Medium, 3=High

groupId

Group identifier (null for entire audience)

growthHealthLevel

Growth health status: healthy, warning, critical

healthScoreChange

Change in overall health score from previous week

healthScoreStatus

Health status text: Excellent, Good, Fair, Needs Attention

highChurnRiskCount

Number of contacts at high risk of churning

highPriorityReengagementCount

Number of high-priority reengagement candidates

highUnsubRiskCount

Number of contacts at high risk of unsubscribing

hotCount

Number of hot contacts (75-100)

hotPercentage

Percentage of hot contacts

improvingCount

Number of contacts with improving engagement trend

inactiveCount

Number of inactive contacts (0-24)

inactivePercentage

Percentage of inactive contacts

insights

List of actionable insights based on current audience health state

last30DaysAvgScore

Average engagement score over last 30 days

last30DaysGrowthRate

Average growth rate over last 30 days

last30DaysNewSubscribers

New subscribers in last 30 days

last30DaysUnsubscribes

Unsubscribes in last 30 days

lostStageCount

Number of contacts in Lost lifecycle stage

lostStagePercentage

Percentage of contacts in Lost lifecycle stage

neverEngagedStageCount

Number of contacts in Never Engaged lifecycle stage

neverEngagedStagePercentage

Percentage of contacts in Never Engaged lifecycle stage

newStageCount

Number of contacts in New lifecycle stage

newStagePercentage

Percentage of contacts in New lifecycle stage

overallHealthScore

Overall health score (0-100) - composite of all metrics

pendingScoringCount

Number of active contacts pending initial engagement score calculations

pendingScoringPercentage

Percentage of active contacts pending initial engagement score calculation

pendingScoringStageCount

Number of contacts pending lifecycle stage assignment

pendingScoringStagePercentage

Percentage of contacts pending lifecycle stage assignment

reactivatedStageCount

Number of contacts in Reactivated lifecycle stage

reactivatedStagePercentage

Percentage of contacts in Reactivated lifecycle stage

reengagementOpportunityCount

Total reengagement opportunities

reengagementOpportunityLevel

Reengagement opportunity level: none, low, medium, high

sendCadenceStatus

Send cadence status: Consistent, Regular, Irregular, Declining

sendCadenceText

Send cadence text: Daily/Weekly, Bi-Weekly, Monthly, Quarterly

subscriberListId

Audience identifier

trendDataJson

JSON array of historical trend data points for charting (last 30 days)

warmCount

Number of warm contacts (50-74)

warmPercentage

Percentage of warm contacts