Magidoc

CampaignImpactSummary
Object

Campaign impact summary for an audience

Fields

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avgClickRate

Decimal !
Non-null

Average click rate across campaigns

avgImpactScore

Decimal !
Non-null

Average normalized impact score (-5 to 10) across all campaigns

avgOpenRate

Decimal !
Non-null

Average open rate across campaigns

campaigns

[CampaignImpactItem !]!
Non-null

List of individual campaign impacts

dataAsOfUtc

DateTime !
Non-null

Timestamp when this data was last calculated

netEngagementChange

Int !
Non-null

Net engagement change (improved - declined)

performanceByPurpose

[PurposePerformanceSummary !]!
Non-null

Performance summary grouped by campaign purpose type

totalCampaigns

Int !
Non-null

Total campaigns analyzed

totalDeclined

Int !
Non-null

Total subscribers who declined engagement level

totalImproved

Int !
Non-null

Total subscribers who improved engagement level

trendData

[EngagementTrendPoint !]!
Non-null

Engagement trend data for the analysis period

Usages

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References

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  • Field audienceCampaignImpact from Query