Magidoc

BenchmarkComparison
Object

Campaign performance compared to purpose-specific benchmarks

Fields

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clickRateMeetsBenchmark

Non-null

Whether click rate meets or exceeds benchmark

clickRateVsBenchmark

Non-null

Click rate difference from benchmark (positive = above benchmark)

impactMeetsBenchmark

Non-null

Whether impact score meets or exceeds benchmark

impactVsBenchmark

Non-null

Impact score difference from benchmark (positive = above benchmark)

openRateMeetsBenchmark

Non-null

Whether open rate meets or exceeds benchmark

openRateVsBenchmark

Non-null

Open rate difference from benchmark (positive = above benchmark)

overallPerformance

Non-null

Overall performance: 'above', 'meeting', or 'below' benchmark

Usages

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References

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