Magidoc

PurposePerformanceSummary
Object

Aggregated performance metrics for a specific campaign purpose type

Fields

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avgClickRate

Decimal !
Non-null

Average click rate for campaigns of this type

avgImpactScore

Decimal !
Non-null

Average impact score for campaigns of this type

avgOpenRate

Decimal !
Non-null

Average open rate for campaigns of this type

benchmark

PurposeBenchmark !
Non-null

Benchmark values for this purpose type

campaignCount

Int !
Non-null

Number of campaigns of this type

meetingBenchmarkCount

Int !
Non-null

Number of campaigns meeting or exceeding benchmark

meetingBenchmarkPercent

Decimal !
Non-null

Percentage of campaigns meeting or exceeding benchmark

netEngagementChange

Int !
Non-null

Net engagement change for campaigns of this type

performanceVsBenchmark

String !
Non-null

Overall performance vs benchmark: 'above', 'meeting', or 'below'

purposeType

PurposeType !
Non-null

Campaign purpose type

totalDeclined

Int !
Non-null

Total subscribers who declined from campaigns of this type

totalImproved

Int !
Non-null

Total subscribers who improved from campaigns of this type

Usages

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References

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