MvGoal

Enum

NONE

INCREASE_OPENS

Increase open rates

INCREASE_CLICKS

Increase overall click-through rates

INCREASE_CLICKS_WITH_LINKS

Increase click-through rates using link styles/colors

INCREASE_CLICKS_WITH_LAYOUT

Increase click-through rates using email layouts

INCREASE_ENGAGMENT_WITH_SUBJECT

Increase engagement using subject lines

INCREASE_ENGAGMENT_WITH_SENDER_INFO

Increase engagement using various sender information (from text/email)

INCREASE_DELIVERABILITY

Increase deliverability using improved content

INCREASE_WEBSITE_CONVERSIONS

Increase website conversions through increased engagement

DETERMINE_BEST_SEND_TIME_OF_DAY

Determine best time of day to send campaigns

DETERMINE_BEST_SEND_DAY_OF_WEEK

Determine best day of week to send campaigns

OTHER_GOAL

Other goal